Ok, time for the round-up of my PPC marketing in November. Has been busy with most of my campaigns so no time to post anything in the past few weeks. Just for the information to new reader(s) , November is my first month putting Gauher Chaudhry’s Pay Per Click Formula into practice. Coincidentally, the course is also the main reason I’m going serious into PPC marketing. Time to see if all the techniques really work. What can I say? I would say that I’m most lucky to found this course from Benjamin. Although I knew most of the concept in the course beforehand, the real gems are some of the keyword techniques in it.

As for my first month, my PPC expenses already approximately USD700 for Adwords alone. I will put the total advertising expenses at USD1200. This included all spending on Yahoo, MSN, and other third tier PPC providers. And total earning? Only USD389! WTF, net lose USD811. That’s -67%! -_-;;

Honestly, I was a bit reckless in my advertising budget in the beginning. I remember I set a campaign, bid USD5 for a keyword, woke up next day, and see USD200 spent with zero conversion on one of the niches that I thought is profitable. All this happened in just 24 hours! And, it happened a couple of time. It hurts like hell everytime when you lost that amount of money in one day. But I would say that is the part & puzzle of PPC marketing. Although I has no net profit in the first month, think on the positive side, this are what I learnt in the first month:

1. Budgeting
2. Estimation of bid price
3. Risk management, i.e. CPC vs EPC
4. Keyword research
5. Market demand & supply
6. Tracking

Have been trying for about two weeks now in PPC, still negative margin. Losing all my sleep during those weeks. Oh man, this is hard and de-motivating. If you thought making money with PPC is easy, think twice. But the experiences are priceless. Maybe it is my fault. Shouldn’t have started with two extremely competitive offers!! But I believe so much in this business model so guess I’m just gonna keep trying until I find a profiting one. Do envy those who keep posting in Digital Point forum saying like they are making hundreds profit per day with the screenshots of their commission pages. Wtf, hope I can post such screenshots soon. Well, enough of lamenting, just need to keep going and trying more offers. Enough about me, how about you?

Well, I finally decided to cancel my Affiliate Radar subscription and requesting for a full refund. Not that the tool is no good. Just that I find that I could track more easily and accurately with a code that I can write myself. Save myself those US$97 per month, phew! Anyway, I’m still testing out my affiliate offers in Google AdWords. Almost US$200 spent but still negative margin. Just gonna keep trying with new offers until find those gold mines. Oh man, this gonna leave a big hole in my pocket this month.

Actually I hit a couple of converting keywords. Unfortunately, I didn’t think of tracking during those testing and missed the keywords. Stupid me!! Pffff, back to square one. Need to re-test all the keywords again. All my last week effort went down the drain & all those initial money spent, aaarrgghhh!

So, before your started any PPC test campaigns, make sure that your tracking is working & capturing the keywords properly. You gonna have to find those keywords that are converting and slowly eliminate the junk one from your campaign. Just words of advice, if you missed those keywords, you gonna re-test that whole bunch of keywords again. And, keyword testing requires more money & time to burn. So, make sure you track those keywords. Tracking is one of the things that Affiliate Radar could help you with if you don’t mind the US$97 per month. At least not for me since I can write my own tracking code, bwahahahaaa!! Alrighty then, back to my keyword testing again…

Does Gauher Chaudhry’s Pay Per Click Formula Home Study Course worth US$797? Definitely only for serious marketeers who are looking for serious money making approach. When I charged those US$797 to my credit card, it was the story about his brother-an-law, Waseem, that caught my attention. From someone who has no prior knowledge of making good money online to gross profit of $5532 in 6 months, a profit margin of 27.7%! Well, enough of day dreaming, back to my PPC home course.